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The Power of Translation Technology in Localization

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The Power of Translation Technology in Localization 1

The Importance of Localization Technology in Today’s World

The world we live in is becoming increasingly connected, with businesses, organizations, and even individuals operating on a global level. This has led to an increased need for localization, the process of adapting content to meet the linguistic, cultural and regional expectations of specific markets. Localization plays a crucial role in helping companies to reach a broader, more diverse audience and to meet their specific needs. One of the key tools in successful localization is translation technology. In this article, we’ll be looking at the importance of translation technology in the localization industry and the benefits it offers.

Translation Technology and Cost Reduction

The use of translation technology can significantly reduce the cost of localization. Traditional localization methods require the work of many professionals, including translators, copywriters, editors, and proofreaders. The use of machine translation technology can help to reduce the time and cost involved in traditional localization methods by automating many of the tasks involved in the process. Additionally, translation memories, a type of software that stores previously translated content, can further speed up the translation process and save costs by removing the need to translate content multiple times. Dive deeper into the topic and discover new viewpoints using this handpicked external material. translation services!

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Improving the Quality of Localization Through Technology

While traditional methods of localization are very effective, translation technology can help improve the accuracy and consistency of translated content. This is particularly important for companies looking to maintain a professional image and to ensure that their communications are consistent across all markets. Translation technology ensures that the translations are consistent, both in terms of terminology and style. Additionally, machine translation technology can be used to quickly identify inconsistencies and errors, allowing linguists to correct them immediately. This helps to improve the quality of the localization process and enhance the overall quality of the final product.

Transcreation and the Creative Element of Localization

Transcreation refers to the process of adapting content to convey a message or idea creatively while maintaining the intended impact. Localizing marketing content, for example, often requires the creation of new content suitable for the target market. Translation technology can assist with transcreation by providing information about cultural norms and nuances, helping transcreators to create content that resonates with the local audience. Additionally, machine translation technology can be used to generate multiple drafts of the transcreated content, which can then be refined by a human translator to create the final product.


The transition to a globalized world has made localization a crucial component of success for many businesses operating in international markets. The use of translation technology has revolutionized the localization industry, not only by reducing costs but also by improving accuracy and consistency, and assisting in the creative aspect of localization. As translation technology continues to improve and develop, it is set to play an even greater role in the localization industry, enabling businesses to reach a broader, more diverse audience and capitalize on the many benefits of global expansion. We’re committed to providing an enriching learning experience. That’s why we’ve selected this external website with valuable information to complement your reading on the topic.!

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